It's so hard to look at someone doing a triple cork when you're 7 years old, and them saying, 'I want to go do that.' It's not really relatable at all. So, if I can somehow make it so kids want to get into snowboarding, that's special.
As far as WeWork is concerned, we're not competing with co-working spaces; we're not competing with office suites. We're competing with work. We think there's a new way of working in the world, and it's just better. For the millenials and everybody that understands collaboration and the sharing economy, that's just the right way for them.
The greatest promotion I ever had on a newspaper was when 'The Washington Post' suddenly promoted me from city-side general assignment reporter to Latin American correspondent and sent me off to Cuba. Fidel Castro had just come to power. It was a very exciting assignment, but also very serious.