The studio scene in California is sort of ridiculous anyway.
Since United States military operations in Iraq began in 2003, I have visited Iraq at least 15 times. But unlike politicians who visit, the question for me has never been why the U.S. got into Iraq. Instead, as the CEO of Blackwater, the urgent question was how the company I head could perform the duties asked of us by the U.S. State Department.
I think DVD has been a real gold mine for a lot of reasons. You were selling a packaged good in a big mass market, so you could make it huge. You were selling or renting a thing that people didn't consume. You go to Blockbuster, rent five movies, and only watch two. That's a good business to be in.