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My first target is not to win: it's to develop young players with our work. That was my first idea when I started as a coach, because with this work come results.
Unai Emery
There's a decision each match. I decide how we are going to play, and it depends on the opposition 30 per cent, their structure, and 70 per cent is for us.
When I'm asked to define football, I always talk about emotions, the heart, love. It's something you feel deep down inside when you enter a stadium, raise your eyes, and look at the stands, the fans coming in.
I like to make a tour round the pitch before games to look at the architecture, the colours in the stadium, the sky, to feel the atmosphere growing.
Success is to improve, grow up, build one team with personality, and then I want to win.
Fans want their emotions to come to the surface. How? By their team transmitting intensity, attacking, scoring goals, competing, winning. That awakens them.
I want every player to stay with the mentality and preparation to play together to win.
My first message is clear. Enjoy the challenges of each match.
A smile is better when you win.
The best success, for me, is not one trophy. It's not harmony. It's when players improve and grow.
I live football as passion and emotion.
My concentration with players is the next match, focus only to work for the next match and how we can win.
I think, in football, you need to be competitive. You need quality. You need to be organised and to push.
I need to learn to smile more.
When I was a player, all the pressures I felt created a lot of anxiety in me. I didn't know how to manage that on my own. I think I was missing someone - a manager, no doubt - who could teach me to control my emotions.
Usually, I don't look behind; every day, I'm looking at the next matches - what's in front.
Our demands are very high, very great, but I want to ask every player every day to give us more.
I have met Stan and Josh Kroenke, and it's clear they have great ambitions for the club and are committed to bringing future success. I'm excited about what we can do together, and I look forward to giving everyone who loves Arsenal some special moments and memories.
I respect Bielsa a lot. For me, he is a special coach. I think the best coaches in the world work in different things, and a lot of coaches, we cannot train like Bielsa. It's difficult to train like Bielsa. But every coach can learn from different coaches. But with Bielsa, I think all coaches learn something from him.
Every player has their challenge to help the team. They all have a challenge individually and collectively to improve.
To become a good coach, you need to win a lot.
I respect a lot the players: their hair and their hair colour.
Defensive moments are for each and every player.
Being manager means living in the middle of the media attention, through praise and critics. This is something I live with. It's intense and very demanding.
The Premier League is at the top, and everyone wants to be in the top leagues.
In my career, I do not stop for news when it's not true.
I speak to lots of coaches, but those are private conversations.
How do you develop? I think that's about battling for every title. That's something that is in Arsenal's history, and it's in my history as well. And I want that to continue.
I need to continue reading books, and I like to learn about different people in the world, different people with success in and outside of football.
Each player has this quality, this characteristic to help the team as a collective. For me, that is very important.
My dad always said you have to value and respect the responsibility you've been given. When I coach, I take that responsibility seriously because I know people have trusted in me, and there are thousands of supporters whose emotions are bound up in what we do.
My first thing with every club I have worked in is to get a personal relationship with the players and then build a professional one.
We need to push. We need to have ambition. We need to have desire to improve every day.
I was a second-division B player, and I've had to work very hard. I tell the players, 'The moment we stop working hard on this, as soon as we stop dedicating hours to this, we'll fall.'
I'm not the kind of coach who says, 'Let's do a few piggy-in-the-middle exercises and go home for lunch.'
For me, whether we win or lose, every match is giving me a lot of information about how to improve.
Wherever I've been, I've tried to soak up the essence of the club, the town, and to transmit that to the players.
I want to say thank you Arsene Wenger for your legacy. For all the coaches in the world, he is a reference. We learned, I learned from him all the things in football.
Arsenal is known and loved throughout the world for its style of play, its commitment to young players, the fantastic stadium, the way the club is run.
If you play every time, long balls, you lose possession and you lose momentum. I don't want to be like that.
I know how you can feel when you are playing under pressure.
You need confidence to play under pressure.
In each profession, you need to feel passion for that in order to give it your best performance. Football is my passion.
PSG has got a solid project. Neymar wants to improve and grow with the club.
I was the coach in Valencia, and this was when Pochettino was finishing his playing career. And we met in Valencia watching the Chile training sessions. And a few months later, he took over as coach of Espanyol.
I know my ambition and my passion and to know how I want to grow up with Arsenal.
For every game we play, I might have spent 12 hours working on the video alone. In an hour, the players have to understand everything you have seen in 12 hours.
Every coach wants to win, but it's not easy to do that.
Before Wenger came, Arsenal celebrated 1-0 and were based on defensive solidity. With Arsene, joy came from attacking, with players of good standing. And the perfect combination was the Invincibles. But over time, only technical quality and offensive freedom were taken care of, losing the defensive structure.
It was very risky and quite courageous to write a book about winning when I was still to win my first title. But for me, the one who possesses a winning mentality isn't necessarily the one who wins in the end but the one who wants to win the most.
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