YouTube was really good for building a kind of core, loyal fanbase. I didn't want to be a YouTube artist as such. I mean, there are people who are able to release albums and live off YouTube, but I felt - and not in an arrogant way - that I could be commercial and credible if I really put my mind to it.
I've grown up with a piano in the house, and that's where I started to be able to learn things by ear. Guitar kind of happened, and I was using it just for writing at first. Then, I was writing so much that I began to realise that I knew how to play, and that's when I started getting nerdy about it.
I got my first guitar when I was 11. It was an electric, and I can remember just wanting to be Avril Lavigne! But I got annoyed with having to plug it in and play with amps and pedals and stuff. Then I got given a cheap acoustic, a Tanglewood, and I thought it was awesome because I could play it anywhere!
Before I'd even started doing music or having opportunities with my own music, I was studying production and business and stuff anyway. I knew there were so many jobs within the music industry - songwriting or session playing or working at a label - and I was really interested in how it all works.